How to save money on direct mail campaign costs?
In this article, we look at ways to save money on a direct mail campaign.
One of the main reasons why organisations don’t send as many direct mail marketing campaigns as they used to is the cost to get the campaign going. However, there are several ways an organisation can save money when undertaking a direct mail campaign.
Please take a look at our advice for saving money on direct mail campaigns...
How to Save Money on Direct Mail Campaigns?
Reuse Your Templates – Reusing templates from previous direct mail campaigns will save you money as there’s no need to pay for a graphic designer to create new artwork for your mailshots.
Cleanse Your Data – You can save money on your direct mail campaign costs by thoroughly cleaning your data. Checking your data for deceased, duplicate and gone away records and removing them will improve the ROI for your direct mail campaign.
Segment and Prioritise Your Data – Sending a direct mail campaign to a group of the “right” people is more effective. By not wasting money on people who don’t want to receive your mailing, you can send a smaller amount of mailshots and get better results. Segmenting your list to target an audience and personalise the message, so it is relevant to the audience. You can segment your data by gender, location and personalise the mailing with the recipient’s name.
Buy Print in Bulk – Buying print in bulk can save you up to 30% on print costs. Here at The Direct Mail Company, we offer affordable printing services for all your mailing needs. We can print anything you need for your direct mail campaign from letterheads, invoices, envelopes to postcards, flyers, brochures and so much more.
Take Advantage of Bulk Postage Rates – There are several ways you can save money on bulk postage rates for your direct mail campaign. The first is by sorting the mail. Pre-sorting the mail saves the carriers time to fulfil the order; therefore, you can benefit from the discount on your postage. You can also add a mail mark to the mailing this service uses barcode technology to save money on postage. If your direct mail campaign is for advertising purpose, then you can receive a lower postage rate than if you were sending business mail.
Take into Account the Size and Shape of the MailShot – The size and shape of your mailshot really do matter! If you’re planning on sending a mailshot that is an unusual size or shape, or if it exceeds the weight of a standard letter, then you will usually pay more to mail the campaign to your recipients.
6 Tips to Save Money on Direct Mail Campaign Costs
Here are The Direct Mail Company’s top 6 tips to save money on direct mail campaign costs:
- Reuse Your Templates
- Cleanse Your Data
- Segment and Prioritise Your Data
- Buy Print in Bulk
- Take Advantage of Bulk Postage Rates
- Take into Account The Size and Shape of the Mailshot
Save Money on Your Direct Mail Marketing Campaigns with The Direct Mail Company
The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.
We continually invest in the latest technology and evolve our in-house mailing services allowing us to provide full campaign management.
By using The Direct Mail Company as your professional mailing house, you can save money on your next direct mail campaign by taking advantage of our bulk postage rates.
We use leading delivery companies including Whistl, UKMail, Citipost and Royal Mail, to deliver your direct mail campaigns on time.
Call us today on 0808 2535 450 or contact us online with your enquiry.