How to save money on direct mail campaign costs? In this article we look at ways to save money on direct mail campaign. One of the main reasons why organisations don’t send as many direct mail marketing campaigns as they used to is the cost to get the campaign going. However, there are a number of ways an organisation can save money when undertaking a direct mail campaign.
Take a look at our advice for saving money on direct mail campaigns...
How to Save Money on Direct Mail Campaigns?
Reuse Your Templates – Reusing templates from previous direct mail campaigns will save you money as there’s no need to pay for a graphic designer to create new artwork for your mail shots.
Cleanse Your Data – You can save money on your direct mail campaign costs by throughly cleansing your data. Checking your data for deceased, duplicate and goneaway records and removing them will improve the ROI for your direct mail campaign.
Segment and Prioritise Your Data – Sending a direct mail campaign to a group of the “right” people is more effective. By not wasting money on people who don’t want to receive your mailing, you can send a smaller amount of mail shots and get better results. Segmenting your list to target an audience and personalise the message so it is relevant to the audience. You can segment your data by gender, location and personalise the mailing with the recipient’s name.
Buy Print in Bulk – Buying print in bulk can save you up to 30% on print costs. Here at The Direct Mail Company, we offer affordable printing services for all your mailing needs. We can print anything you need for your direct mail campaign from letter heads, invoices, envelopes to postcards, flyers, brochures and so much more.
Take Advantage of Bulk Postage Rates – There are a number of ways you can save money on bulk postage rates for your direct mail campaign. The first is by sorting the mail. Pre-sorting the mail saves the carriers time to fulfil the order therefore, you can benefit from discount on your postage. You can also add a mailmark to the mailing this service uses barcode technology to save money on postage. If your direct mail campaign is for advertising purpose then you can receive a lower postage rate than if you were sending business mail.
Take into Account the Size and Shape of the Mail Shot – The size and shape of your mail shot really does matter! If you’re planning on sending a mail shot that is an unusual size or shape, or if it exceeds the weight of a standard letter, then you will usually pay more to mail the campaign to your recipients.
6 Tips to Save Money on Direct Mail Campaign Costs
Here are The Direct Mail Company’s top 6 tips to save money on direct mail campaign costs:
- Reuse Your Templates
- Cleanse Your Data
- Segment and Priortise Your Data
- Buy Print in Bulk
- Take Advantage of Bulk Postage Rates
- Take into Account The Size and Shape of the Mail shot
Save Money on Your Direct Mail Marketing Campaigns with The Direct Mail Company
The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire. We provide a range of mail fulfilment services at an affordable price. Our main aim is to provide our clients with a fast turnaround, low cost and efficient direct mail fulfilment service. We continually invest in the latest technology and evolve our in-house mailing services allowing us to provide a full campaign management.
By using The Direct Mail Company as your professional mailing house you can save money on your next direct mail campaign by taking advantage of our bulk postage rates. We use leading delivery companies including Whistl, UKMail, Citipost and Royal Mail to deliver your direct mail campaigns on time.
Call us today on 0808 2535 450 or contact us online with your enquiry.