The festive season is over, and we’ve celebrated the end of another year. As we’re getting back into the swing of things after the new year takes the opportunity to reminisce about what your business has achieved in 2019 and start afresh by setting new goals.
Creating a direct mail campaign can help your business grow.
Here at The Direct Mail Company, we learnt a lot in the past year, so we’ve put together our top tips for creating a successful direct mail campaign in 2018…
How To Create A Successful Direct Mail Campaign
Tip 1: Know Your Target Audience
The success of direct mail campaigns is often overlooked. Still, it is one of the most effective and inexpensive ways to dramatically increase the leads to your business which is why it’s important you know who you’re targeting.
The better you know your customers, the more effective your direct mail campaign will be. Does your business have a specific type of person that purchases your goods or services? We have found it is often more effective to send out several hundred or several thousand pieces of direct mail to your specific niche market, instead of a random neighbourhood.
Tip 2: Make Sure the Offer Included is Clear and Exciting
Don’t waste your audience’s time by sending out a confusing marketing message. If someone is willing to give you a chance by reading your material – make sure they don’t regret that decision.
Whether your direct mail offers new insight or service that will genuinely meet their wants and needs, your audience will need some reward to add value to their life for choosing to look at the mail you send.
Remember “What’s In It For Me?” give your audience an offer they cannot refuse.
Tip 3: Make Your Direct Mail Campaign Stand Out From The Crowd
You want to be creative and think outside the box with your next direct mail campaign. We recommend sending out personalised direct mail which will make your customers feel more valued and increase the response rate. Here we cover quick and easy ways to personalise your direct mail.
Tip 4: Tell Them What They Want to Know
Don’t mess around, make sure your material is clear and to the point. Inform your reader of the benefits of your product/service and tell them how it will help them specifically.
Tip 5: Make Your Direct Mail Campaign Worthwhile
When crafting the perfect direct mail campaign, you should think about catching the attention and interest of your reader by offering a product/service they desire, which will cause a call for action.
To get the audience to take action, you need to know what you want to achieve and make it as simple as possible for them to do what you want. For example, having an obvious Freephone number in their line of sight with a ‘call to action’ telling them what to do.
Tip 6: Follow Up Your Investment
You can maximise the value of your investment by following it up. Don’t miss out on leads by not following up your direct mail campaign. From our experience, we find people prefer being contacted by post instead of being called to check about their post-opening habits. In your follow-up mail reference your first mailing, so your audience knows who you are.
Tip 7: Monitor The Results of Your Direct Mail Campaign
Once you’ve sent out a direct mail campaign, make sure you measure the results to know how successful it has been. For example, if the call to action is to call a telephone number, make sure the number is dedicated to the campaign so, you can measure how many calls has. Then measure how many sales it has generated. Is it working out to be a good return on your investment?
If you have big plans for your business’ 2020 direct mail campaigns, please contact us today for a quote.