The 5 direct mail marketing trends for 2019.
As many marketers reflect on what went well in 2018 and what they need to improve in their campaigns for the new year, we highlight the 5 direct mail marketing trends you need to watch in 2019 to ensure your campaigns fit into an ever-evolving digital world.
In May 2018, we saw the General Data Protection Regulation (GDPR) come into play which sent the direct mail industry soaring as mailshots are now becoming increasingly popular for marketers to engage with their audience.
Proving that 2018 was the year direct mail made a massive comeback with many businesses recognising the benefits of sending targeted mail campaigns. In this article, we highlight 5 direct mail trends for 2019.
What Are The Direct Mail Marketing Trends For 2019
What are the direct mail marketing trends you can expect to see in 2019? Over the years, direct mail has gone through major changes which include introducing new tools and strategies, making it a popular marketing channel.
5 Direct Mail Marketing Trends For 2019
Here are 5 direct mail marketing trends for 2019:
- Multi-Channel Integration
- Personalised Direct Mail Will Become Standard
- Create A Simple Direct Mail Design
- Incorporate Images With Written Content
- Utilise Your Data To Send A More Targeted Message To Recipients
The main trend for direct mail in 2019 is the multi-channel integration with digital campaigns, for example, including QR codes or personalised URLs on mailshots.
A recipient can then scan the code or visit the URL to reach a targeted landing page with personalised content.
This approach allows a business to follow-up on messages across multiple platforms. If you haven’t already integrated your marketing message across all channels, then now is the time. Multi-channel integration is the future with approximately 90% of retailers saying multi-channel marketing is key to their success.
Personalised Direct Mail Will Become Standard
In 2019 we will see personalised direct mail pieces become the standard. Sending out a generic “me too” campaign to all your recipients will not give your business the return on investment it is looking for.
In fact, personalising your direct mail shots for each recipient will increase response rates by over 30%! Personalised campaigns are one of the most effective ways to communicate with your customers with relevant and tailored content.
Create A Simple Direct Mail Design
When creating a successful mailshot campaign, you want to keep the design as simple as possible. Having a minimal design is the way forward to catch your recipient’s attention.
We recommend including an image that is clear and powerful to the reader and keeping text short and to the point. Having a simple, clean and authentic design is much more effective.
Incorporate Images With Written Content
Incorporate strong and compelling visual images in with your written content to tell a story to the reader.
For example, include an image that represents your brand’s ethos, history or future. Combining the image with written content will not bombard the reader with too much narrative.
Utilise Your Data To Send A More Targeted Message To Recipients
Utilising your data to send targeted mail pieces to recipients has been the goal for many years.
However, in 2019 companies are expected to dig deeper into the world of personalisation and gather enhanced data on their customers that they can segment when sending out campaigns.
For example, creating customer profiles based on their purchase history and product recommendations allows you to send a targeted mail piece personalised for each recipient.
Sending A Direct Mail Marketing Campaign With The Direct Mail Company
The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.
Our mail fulfilment services are trusted by a variety of small and large businesses in the UK and overseas.
We aim to take the hassle out of direct mail by providing you with an end to end service with clear pricing, a dedicated account manager and your mail delivered on time, every time. Our direct mail fulfilment services include printing solutions, mail fulfilment and bulk postage rates.
Due to the high volumes of mail, we send each year; we will offer you the lowest possible postage rates for your bulk mail.
We achieve the lowest postage rates in the industry by using DSA providers such as Whistl, Citipost and UKMail. These companies complete the mail sortation for Royal Mail which is how we get access to the lowest postage rates.
For more information on sending a direct mail marketing campaign with The Direct Mail Company, please call us on 0808 156 0115 or email firstname.lastname@example.org with your enquiry.