Leaflet distribution for Estate agents
Do you have an estate agent business with a target audience or postcode area that you feel could have potential customers?
The estate agency sector appears to have great success in leaflet marketing.
Estate agents’ leaflets or agents’ flyer through the letterbox is a great way to start people thinking about whether it is time to sell houses or start looking at what is on the market.
The door-to-door leaflet distribution campaign proved to be 11.1million flyers distributed, and 12.2 Million were read 48 million times.
We are experts in estate agent door drops and leaflet delivery
This is because distributing leaflets is often kept at home and shared with friends and family.
Not only are people reading the flyers, but they also take action on them when contact details are provided or if the leaflets and flyers are eye-catching.
64% of estate agent leaflets were read in 2019, and 2% resulted from some commercial activity.
Putting leaflets through a door is commonly known as door to door mail drops, which could lead to people discussing the matter with a friend, or relative or making a donation or payment, which could end with potential clients.
Leaflet marketing, also known as door to door is a smart targeting tool that has helped estate agents increase sales, lettings, and enquiries.
The Direct Mail Company allows you to book an entire campaign for estate agents in just minutes. We can also print the leaflets and flyers for you to ready for the door-to-door leaflet distribution campaign to begin.
Types of door drop marketing for estate agents in the UK
Leaflet marketing design and print services include various leaflet formats that can be used to grab a reader’s attention when they receive an estate agent flyer.
Estate agent leaflets need to be eye-catching.
Estate agent leaflets A5 or A4 are ideal for long messages and display various properties. Estate agency businesses tend to like their leaflet distribution on a thicker piece of paper, allowing for more text and images.
Leaflet distribution offers A4 or A5 leaflets in double-sided or four-sided formats.
A5 leaflets are half the size of A4 and can grab attention.A5 estate agent flyers can be used in conjunction with the post to advertise new properties.
This format is perfect for letting your customers know about new branches and contact information.
A DL leaflet has a shorter and thinner format, much like a menu.
Estate agent DL leaflets can be used to list your property portfolio and include maps of your branches.
Only Estate Agent Leaflet Distribution
Leaflet drop also offers leaflet distribution services for those who have already printed their leaflets. These flyers can be any size or shape as long as they are less than 20 grams in weight and at least 5mm thick.
Sign up now for a free account, create your first campaign, and then select “Distribution only” in the services section.
Royal Mail will require you to mail your leaflets ready for delivery. Our leaflet experts can help you choose the right labels and addresses.
Leaflet design tips for Estate Agents
Your Estate Agents leaflet will only take three seconds to grab attention when it is pulled from the doormat. When designing your flyer, it is important that you consider the following:
- Make sure to include your branding and offers on every page to ensure they get noticed on the doorstep.
- Warm colours are important. A house with a blue background may not be as well-received as one with a red background.
- Make your call to action clear and concise so that readers understand and can take action quickly.
- Avoid filling your leaflet with too much text. Keep the text to a minimum, and concentrate on your most important calls outs.
Feel free to contact our contact us page if you need design services. Our leaflet experts will help you with your brief and give you a quote on our design services based on your requirements.
Leaflet design and distribution costs for Estate Agents
Leaflet advertising costs depend on many factors, including how many households you wish to reach, what paper type you use for your leaflets, and whether leaflet printing is required.
The Direct Mail Company offers a pricing calculator to help you estimate the cost of your next leaflet drop campaign.