What is a mailshot? You’ve probably heard the term mentioned before, but you may have some questions about what it actually means especially if you’ve never organised one yourself. In this article we tell you everything you need to know about sending a mail shot…
What Is A Mailshot?
A mailshot is the term used for a direct marketing communication method where businesses contact a large group of customers and prospects through the post. Most common formats are letters and postcards to sell goods and services, but it can also be used for other purposes too for example, event notification or a political campaign.
Mail shots have been used for many years as an effective way of easily reaching customers at an affordable prices.
What Are The Benefits Of Sending A Mailshot?
Using a mail shot to write to your customers and prospects is an effective way to promote your business. Here are the benefits of sending a mailshot:
- Highly targeted
- Can be personalised
- Easy to monitor and track the success of a campaign
- Integrated marketing approach
- Easy to create and execute a direct mail campaign
- Direct mail campaigns have a higher ROI
- It supports other marketing efforts
- Cost effective
- Proven history of success
Sending A Mailshot With The Direct Mail Company
The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire. We offer a wide range of mail fulfilment services to UK and International clients. Our main aim is to provide our clients with a fast turnaround, low cost and efficient mail fulfilment service.
Here at The Direct Mail Company, we offer great bulk postage rates, so you can save money on your next mailshot by taking advantage of our cheap postage rates. We use leading delivery companies including Whistl, UKMail, Citipost and Royal Mail to deliver your direct mail campaigns on time.
If your business is planning to send a direct mail campaign please contact us on 0808 2533 845 or simply email firstname.lastname@example.org to see how we can help.