How much does leaflet distribution cost in the UK?
So you are thinking about doing a leaflet drop and looking for how much it will set you back?
This guide gives you every cost associated with leaflet distribution and the prices you can expect to pay in the UK.
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What affects the prices of leaflet distribution in the UK?
A wide range of factors affect the cost you will pay for a door drop, which we will itemise below and give some associated prices. All prices include delivery but not VAT.
First of all, we need to understand the different types of drops that are available; these are listed below with prices begin from:
| Leaflet distribution type | Cost per 1,000 flyers |
| Shared distribution | £40 |
| Solus distribution | £99 |
| Paired distribution | £65 |
| GPS Tracked distribution | £149 |
| Solus distribution over 100,000 | £87 |
These prices above demonstrate the cost-effectiveness of this excellent mass marketing medium used by many of the world’s largest organisations.
Below we look into each of the services in more detail to give you an idea of what you are getting for your money.
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Shared leaflet distribution prices – £40 per 1,000 flyers and leaflets
A shared distribution is when you send your flyer or leaflet along with other companies.
This is usually a maximum of 3 other leaflets (so 4, including yours), which get posted through the letterbox of the recipients.
Shared distributions are not the best as many times you can get your flyers mixed in with others, which hits the floor in a home and gets lost.
We usually see customers trying to save money by asking for shared drops. However, they typically do not provide a return on investment like a solus drop.
As stated above, the price for shared distribution is £40 per 1000 flyers. This is for standard leaflet sizes, not A4 or A3, as these will be more expensive.
Our rating for shared distribution would be 3/10.
Solus leaflet distribution price – from £99 per 1,000 flyers and leaflets
Solus distribution is the most common due to your flyer or leaflet being delivered independently.
There are no other leaflets to get mixed up with yours, so the recipient usually picks your leaflet up from their floor and either reads it or does not.
Our customers usually get better response rates with solus.
Yes, the costs are higher, but the leaflet distribution price is still cost-effective for the large-scale marketing you are carrying out.
You can have flexibility over the leaflet design and not worry about conflicting with other flyers.
As stated above, the price for solus distribution begins from £99 per 1000 flyers.
This is not GPS tracked as this increases the leaflet distribution cost by around £12 per 1000. The minimum amount for solus drops is 5,000 in each area.
With solus, you have more flexibility on the specific streets you want to target, whereas with shared, you may be more restricted on the delivery locations.
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Paired leaflet distribution price- £65 per 1,000 flyers and leaflets
Paired distribution cost is £65 per 1,000 and is quite simple in that it is your flyer with one other flyer being delivered. It usually is businesses that are not connected to yours, so if you are a plumber in London, then you will not get another London plumber’s company delivering with yours.
Paired gives some cost-saving on solus, but if you have the budget, we highly recommend solus overpair.
The only advantage of paired is that you save money, but we do not see much better results than if you had the shared option.
GPS Tracked leaflet distribution costs – from £149 per 1,000 flyers and leaflets
The cost of GPS-tracked leaflet distribution is the highest of the services we provide for a few reasons.
Firstly, due to the large number of trusted distributors working for us, it’s expensive to roll our software to cope with our demanding GPS tracking requirements.
Secondly, we must spend time downloading and extrapolating the data for our clients. Sometimes we have two weeks’ worth of GPS data to download from 10 distributors daily, so the admin that goes into a GPS campaign is quite significant.
Customers such as the NHS, estate agents and councils like to opt for our GPS campaign options as they send several hundred thousand drops at once. GPS backs up this service as the print costs can be very high alone.
We usually quote for GPS options only if the customer requests, but we can certainly do this if required. This is included in our generic price list; however, it is not the cheapest option.
We also offer printing pricing, ideas on how to distribute free of charge and details on why we are reliable in delivering any printed paper requirements in various format options.
Leaflet distribution prices for campaign extras rates per 1000 leaflets
When you book a leaflet campaign through us, you can be sure that we can add extras to your order, such as:
- Graphic design and artwork services
- Campaign planning
- Expert advice
- Inside knowledge
- The best prices and costs in the UK
Get a leaflet distribution quote – click here >
How to book a flyer distribution and get the cheapest costs and rates:
If you are looking at booking a drop with us, then you have made the best start to your campaign. We are industry experts with a wide range of knowledge.
Trusted by the NHS, councils, Expedia, Government bodies and many more huge corporations.
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FAQS
How long does it take to distribute 1000 flyers?
On average it will take 7-8 hours to deliver 1000 leaflets or flyers door to door. This average is based on an area where the leaflets that are being distributed are close to each other and based on walking around 20km during the day.
How do I know if my leaflets have been delivered?
To guarantee that your leaflets have been delivered we only use trusted distributors to ensure that you can have confidence that all your flyers will be posted to your target audience in the area that you choose. For an extra cost, you can also pay for GPS-tracked delivery too so you can see exactly where our distributors have been.
Which is the best type of leaflet distribution to use?
The best type of leaflet distribution is solus delivery, as this ensures that your media is delivered on its own and has the best chance of being seen by your target customers. This is our most popular type of distribution and we firmly believe it is the best value too in terms of return on investment for our customers.
