To build an effective bulk postage strategy, you’ll need more than just a brilliant idea; you need to get the detail behind it right beforehand.
To ensure that your campaign succeeds, you must make sure to test the elements of it and make the correct refinements before sending it out to your mailing list.
To help you, we’ve listed some ways you can improve your strategy with planning and preparation.
Who is your Target Market?
The first thing you have to do is make sure you know precisely who your target market is.
It doesn’t matter what product you’re selling or what service you’re offering; you need to have an ideal customer in mind.
By doing this, only then will you then be able to develop an effecting bulk postage strategy.
Break down your mailing list
Many savvy businesses will identify their target market by breaking it down and segmenting it. By putting all your possibilities into different categories, you will be able to send out better-targeted mailings, therefore generating a much higher response rate.
You can break down your mailing list in several different ways, like by postcode, last purchase, new customers and existing customers etc. It’s best to try it out and see which way works best for your business.
Try out new ideas
You can maximise response levels to your bulk postage by testing out new ideas regularly.
By trialling marketing methods like different designs, personalised customer recommendations and integrating technology, you can see for yourself which methods generate a higher response rate from your customers.
Don’t forget to include a strong call to action that will make what you’re offering your recipients impossible to say no to.