A direct mail letter is extremely important when you are promoting a product or service, which is why we’ve listed 5 direct mail letter examples your business could try.
What Are 5 Direct Mail Letter Examples?
The direct mail letter your business sends out needs to be both engaging and persuasive. Below are 5 direct mail letter examples:
- Sales letter
- Descriptive product
- General cover letter
- Special offers
5 Direct Mail Letter Examples
Sales letters are one of the most effective direct mail formats to send to your mailing lists. They often perform better than other direct mail materials such as brochures and postcards. Sales letters are also a more cost-effective solution because there are no design fees.
Create a compelling descriptive product letter for your recipients by writing with enthusiasm about your product or service. Make a conscious effort not to send a boring direct mail campaign instead of delight your recipients with your description.
Here are 7 tips for writing a descriptive product letter:
- Focus on your ideal customer
- Define your tone of voice
- Make sure the letter is scannable.
- Identify the benefits
- Use superlatives
- Appeal to your reader’s needs imagination
- Keep it brief, but informative.
When sending out fundraising direct mail letters, you need to ensure the content is engaging for the reader.
Here are 5 tips for writing an effective fundraising letter:
- Personalise the letter appropriately.
- Thank the recipient for their continuous support
- Tell a heart-warming story.
- Inform the recipient how donating will help benefit the charity.
- Ask the recipient for something specific.
General cover letter
A general cover letter is essential in direct mail campaigns. Whenever your business is sending out printed literature, including a cover letter, should always be part of the direct marketing mix.
Including special offers in your letters is a great way to engage with the recipient. Make sure the offer appeals to your mailing list by ensuring it is relevant, compelling and expires soon.
The Direct Mail Company
Here at The Direct Mail Company, we offer a range of direct mail fulfilment services for both advertising and transactional mail within the UK and Internationally. From one-off direct mail contracts to daily or weekly mailings, we provide expert solutions across a wide range of direct mail services.
We aim to provide stress-free direct mail service. Allowing us to take control of your direct mail allows you to have full confidence in a seamless service, with your mail printed, enclosed and delivered on time.