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Definition of Direct Marketing

Definition of Direct Marketing

Definition of Direct Marketing

550 389 Myles Robinson

What is direct marketing?

You may have heard the term mentioned before, but do you know what it actually means?

Many people confuse direct mail and direct marketing, but they both have different meanings.

Here at The Direct Mail Company, we wanted to clear up the confusion and give you a clear definition of direct marketing that you will actually understand.

Definition of Direct Marketing

In this article, we give you a definition of direct marketing and explain what exactly is meant by the term.

What is Direct Marketing?

Direct marketing is a marketing method and form of advertising where companies deliver physical marketing materials to a group of customers or targeted prospects about a product or service they are offering.

Direct marketing aims to influence the customer or targeted prospect to perform a specific action.

Direct marketing is an effective and powerful way to share information about a product or service to prospects.

What Are Different Forms of Direct Marketing

Below is a list of different forms of direct marketing businesses can send out:

  • Newsletters
  • Postcard Marketing
  • Phone Calls
  • Vouchers/Discount Codes
  • Email Marketing
  • Text Messages
  • Brochures
  • Flyers

The Direct Mail Company – A Professional Mailing House

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

We provided a wide range of direct mail fulfilment services to a variety of small and large clients in and around the West Yorkshire area.

Our main aim is to provide hassle-free printing and mail services for your business at the best possible price whilst not compromising on quality. We even offer great bulk postage rates for volumes of mail above 500.

We guarantee to be a cheaper solution than franking and stamping your mail. By using leading delivery companies including Whistl, UKMail, Citipost and Royal Mail, you can take advantage of great postage rates.

Please call us today on 0808 2535 413 or email with your enquiry.


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