This mailing for Solidor was a bespoke mailer that featured an edgy double gatefold square folded leaflet to promote their new door ranges to trade.
We completed the complete direct mail fulfilment, with only the artwork and data being supplied by the client.
Solidor is a large UK door manufacturer who specialises in fantastic looking composite doors for a wide range of homes and businesses. The aim was to drive trade customers to enquire and become a retailer for Solidor.
We were supplied with print a print-ready PDF of the double gatefold leaflet, so once the job was confirmed, we printed that on 170gsm silk. Once printed, we inkjet the personalisation to each flyer (name & address) of which then finally goes to get a small perforated disk to seal the leaflet, so it does not come open in the postal process. We then hand the flyers over to Royal Mail, and they were delivered in 2 days, on time and as promised.
We were able to offer substantial discounts on bulk postage rates, so straight away there were big savings to be had as well as The Direct Mail Company being able to provide a mailer with a bespoke print job that is 590mm long when it is unfolded.
The mailer was a success for Solidor, to welcome new trade clients being exceeded and the mailing was very well received.