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solidor direct mail

Solidor Direct Mail Case Study

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This mailing for Solidor was a bespoke mailer that featured an edgy double gate fold square folded leaflet to promote their new door ranges to trade. We completed the complete direct mail fulfilment, with only the artwork and data being supplied by the client.

Job Background 

Solidor are a large UK door manufacturer who specialise in fantastic looking composite doors for a wide range of homes and businesses.  The aim was to drive trade customers to enquire and become a retailer for Solidor.

 

Fulfilment Needs 

We were supplied with print a print ready PDF of the double gate fold leaflet, so once the job was confirmed we printed that on 170gsm silk. Once printed, we inkjet the personalisation to each flyer (name & address) of which then finally goes to get a small perforated disk to seal the leaflet so it does not come open in the postal process. We then hand the flyers over to Royal Mail and they were delivered in 2 days, on time and as promised.

 

Outcome 

We were able to offer substantial discounts on bulk postage rates so straight away there were big savings to be had as well as The Direct Mail Company being able to provide a mailer with a bespoke print job that is 590mm long when it is unfolded.

The mailer was a success for Solidor, with the goal of welcoming new trade clients being exceeded and the mailing was very well received.

If you are looking for a direct mail company to send transactional or advertising mail, or just want to save on bulk postage, please give us a call on 0808 2533 835 or email sales@newdmc.flywheelsites.com

 

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