Direct mail can have a massive impact on your audience. However, this relies on how well you choose to construct it. Last year a report from the Royal Mail showed that 83% of people surveyed preferred to receive direct mail than E-mail- contrary to popular opinion, people still enjoy receiving ‘old fashioned’ mail!
Creating your Campaign
Not sure where to start? Research into your best-selling products, find what your customers are most attracted to and create an offer they can’t resist based around that information- 62% of consumers enjoy receiving mail that contains relevant offers! Not many people enjoy reading through lots of pages of information and can easily lose interest, so make sure your content is direct and to the point, make it fast and easy for them to take advantage of what you’re offering them.
Creating your mail for your company can seem like an overwhelming task, particularly if it’s something completely new to you. There’s a lot to think about when creating your winning campaign, so it’s important to spend time planning and preparing to guarantee its effectiveness. However, some companies do not have the time or the resources to do this themselves, which is why choosing a mailing house that offers a complete end to end service, saving time, stress and money, is a fail-safe plan.
Bringing your Direct Mail to Life
Once you’ve constructed your campaign, you can work together with an experienced designer to make your direct mail distinctive straight off the doormat guaranteeing to keep your brand on their mind. By working with a designer, you can ensure that you stay true to your brand, as well as establish it by keeping your literature recognisable, as consumers are more likely to buy into a brand that feels familiar and trustworthy. After helping you develop and create your design, the direct mail specialists can then arrange the print to maximise your responses.
Direct Mail Fulfilment
By choosing the right mailing house that offers a complete end to end service, you can guarantee full control over secure data handling, design, print, enclosing and postage too high standards of quality. By securing a reputable and cost-effective mailing house to manage your campaign, you can guarantee the use of the latest technology with intelligent software for highly sensitive documents, giving you peace of mind that the correct customers are receiving your mail.
A key part of sending direct mail which is often overlooked is a follow-up, get in touch with your audience to check they received your mail and acted on it, find out what they thought about it. Doing this is priceless as it aids the improvement of your future direct mail campaigns, making them more effective and successful.