When investing in a direct mail campaign, the one thing you want to happen is to get noticed. If your direct mail campaign performs well it can be one of the most effective and profitable ways to market your business, product or service. We all know there are 7 days in a week, but which day/days are the best to send your direct mail campaign.
When you start planning your direct mail campaigns, it’s important to think about your audience. Consider what your audience will be doing and if your offer is something they would like to take action on. Cleansing and segmenting your data properly means you may be able to provide your audience with a solution at just the right time.
Once you’ve planned your campaign you need to consider when you want the direct mail to arrive on recipients’ door mats and agree the lead-time with the service provider.
In this article we take a look at what day of the week is best to send out your direct mail campaign to increase response rates…
What Day Of The Week Is Best To Send Out A Direct Mail Campaign?
The best days to send your direct mail campaign is Tuesday, Wednesday and Thursday. Delivering your campaign between Tuesday and Thursday is considered to be most favourable time frame because recipients are well into the flow of the workweek and are likely to be going home that night.
What Days Shouldn’t You Send Your Direct Mail Campaigns?
You can send your direct mail campaigns whenever you want, but some days of the week are less favourable because it is unlikely the recipient will open the mail. It is best to avoid your campaign being delivered on a Monday because this is the day most household post is received and you risk your direct mail campaign fighting for the recipient’s attention.
It is also best to avoid sending your direct mail campaign on a Friday, Saturday and Sunday this is because most households are in “weekend mode”. Some households will be away for the weekend and often throw away the direct mail they have received when they return.
The Direct Mail Company
Our main aim is to provide an outstanding printing and mail solution for your business at the best possible price. We also offer great bulk postage rates guaranteed to be cheaper than stamps and franking by using leading delivery companies Whistl, UKMail, Citipost and Royal Mail to deliver your direct mail campaigns on time.
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